WOM vs. Ads Roundup
More than 240 people attended WOMMA's WOM vs. Advertising conference. Keynote speaker Seth Godin told attendees that it is time for companies to concentrate on offering products and services that are truly remarkable -- things that are good enough to elicit remarks from their users. Other speakers covered WOM tactics and measurement issues as well as presenting case studies of WOM campaigns.
Download the presentations, order the audio, read the full warp-up, see photos: http://www.womma.org/nyc
Read the blogger wrap-up:
http://ads.womma.org/2005/09/wom_vs_ads_conf.html
