WOMMA Quickly Responds to AdAge.com Headline
WOMMA moved quickly to respond to an AdAge.com headline that questioned the legality of word of mouth marketing. The association and its members stepped up to educate the media and marketers about the importance of ethics transparency and disclosure in word of mouth marketing. They reminded people of the WOMMA Ethics Code which forbids the use of stealth marketing and calls for honesty in all aspects of word of mouth.
WOMMA also provided members with talking points on the subject of honesty and ethics in WOM and took part in several blog discussions on the topic.
WOMMA's official response:
http://womma.org/pages/2005/10/womma_responds.htm
Original AdAge.com article:
http://www.adage.com/news.cms?newsId=46234
WOMMA Rebuttal in AdAge.com:
http://www.adage.com/news.cms?newsId=46342
