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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
WORD OF MOUTH BASIC TRAINING CONFERENCE: LEARN HOW TO BE A GREAT WORD OF MOUTH MARKETER Industry pros to teach the basics of word of mouth, viral, buzz, and blog marketing CHICAGO, November 1, 2005 -- The Word of Mouth...
Nearly Half of All Online Marketers Engage in Word of Mouth Marketing Campaigns New eMarketer report finds acceptance growing as measurements increase -- WOMMA Members get this report for free (Click here) -- Learn more about the report NEW YORK,...
WOMMA is expanding its staff to accommodate our rapid growth, improve member benefits, and to continue to lead the cause of ethical, customer-focused word of mouth marketing. Please help spread the word. Job descriptions are here: http://www.womma.org/jobs...
Blogs may have started with political junkies and techies, but these days about half of all blogs are a form of therapy for their authors, according to research done for AOL. Asked what they write about(multiple answers were allowed): *...
Special Announcement #1> WOMMA's Word of Mouth Basic Training January 19-20, 2006 | Orlando, FL ------------------------------------------------ THE BIGGEST WORD OF MOUTH EVENT EVER Master the art of word of mouth, viral, buzz and blog marketing * 50+ experts * Dozens...
Special Announcement #2> Free eMarketer Report for WOMMA Members: Nearly Half of Online Marketers Use WOM Campaigns ------------------------------------------------ eMarketer's new Word of Mouth Marketing report, published in association with WOMMA, reveals a wealth of statistics and research that attest to...
A small off-Broadway acting troupe, the Moscow Cats Theater, is using WOM to promote a show that features felines doing acrobatic tricks. Working with HHC Marketing, the theater has sent free tickets and show fliers to 50 Manhattan veterinarians, figuring...
Green Gear Cycling uses customer clubs and referral rewards to cultivate a word of mouth network. Its efforts have been working. It has one Australian evangelist for its brand who has been responsible for 100 referrals and $300,000 in sales...
Blogs may have started with political junkies and techies, but these days about half of all blogs are a form of therapy for their authors, according to research done for AOL. Asked what they write about(multiple answers were allowed): *...
Whirlpool Gets Into Podcasting Gary Stein: Is "Juiciness" a New WOM Metric? WOMMA Member Discounts * AD:TECH New York, Nov. 7-9, Save 20% * Beyond Blogs and Social Networks, Dec. 1-2, Save $400 http://www.womma.org/events.htm...
Consumers motivated by word of mouth spend 9% more online than other consumers, according to new research from Forrester. Roughly 51% of WOM online consumers have made purchases in the past three months. The best way to motivate them is...
The Future Marketing Awards will now include a new category to celebrate word of mouth marketing: Best Word of Mouth Campaign. This will be awarded for the best use of Word of Mouth as a medium to spread a brand...
LEARNING THE BASICS OF WORD OF MOUTH MARKETING: NEW BASIC TRAINING SITE LAUNCHES Practical hands-on advice via new blog, podcast, newsletter CHICAGO, November 30, 2005 -- The Word of Mouth Marketing Association (WOMMA) has launched the first site devoted to...
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