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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
People will talk about interesting products and services, even if they're not always from "cool" companies. After St. Louis-based Crack Team created a cute mascot called Mr. Happy Crack, WOM spread almost instantly. Fans started posting photos on Flickr. The...
Only 7% of CEO's are blogging and only 18% plan to start in the next two years. Those are the results of a joint survey conducted by PR Week and Burston-Marsteller. Even though many CEO's are not blogging themselves, they...
Hispanics tend to be more passionate about brands they like, or dislike, than non-Hispanics, reports a study from Ipsos. Hispanics are more likely than others to stop shopping at stores where they feel they are treated rudely. They're also 34%...
USNews.com: Spreading the Word http://www.usnews.com/usnews/biztech/articles/051205/5eeevangelist.htm Osterman Research: Participate in a Word of Mouth Survey http://www.ostermanresearch.com/survey_2005DEC08.htm MarketingSherpa: Holiday Campaign to Update Contact Records http://www.marketingsherpa.com/print.cfm?contentid=2550#...
iMedia: WOMMA CEO Andy Sernovitz on Honest Marketing http://www.imediaconnection.com/content/6980.asp Six Apart Turns Service Woes into Good WOM http://notetaker.typepad.com/cgm/2005/11/typepad_consume.html...
Creating a fun game for people to play is one method to get people talking. All too often, though, the games don't include any sort of feature to let people spread the word quickly about it. To promote the new...
Most of the time, you hear from a vendor's billing department when you owe them money. How often does a company get in touch with you to check if they owe YOU money? That's exactly what Discovery Communications did. In...
Job: Electric Artists (New York, NY) is seeking a Senior Account Executive to manage client projects. Position is based in New York. Email resume to jobs@electricartists.com. >> Make a new hire? Have an open WOM, viral, or buzz job opening?...
Marker's Mark Distillery of Loretto, Kentucky took something as traditional as bourbon whiskey and built a community around it. The distillery invited its customers to become "Ambassadors" and spread the word about its products. In return, the Ambassadors receive various...
Product placement in TV and movies is not new. As product placement has morphed into the subtle, stealth-like "product integration", the lines of advertising and content have blurred. The Writers Guild of America, Screen Actors Guild, and USC Annenberg School...
Buzzoodle: How to Drive Traffic to Your Blog Read the full story Hosting.com: Hosting Companies "Overselling Buzzwords" Read the full story Globat.com Sells Pixels for Katrina Victims Read the full story...
Consumers motivated by word of mouth spend 9% more online than other consumers, according to new research from Forrester. Roughly 51% of WOM online consumers have made purchases in the past three months. The best way to motivate them is...
Mypetfat.com has used a variety of WOM techniques to sell more than three tons of its product across the U.S. and in 15 other countries. The site sells replicas of fat along with dieting tips. Founder Jay Jacobs has given...
Staples has crafted a major advertising campaign around its Easy button, a symbol for the retailer's efforts to make shopping at its stores and on its website easy for customers. Now the button is becoming a WOM vehicle as Staples...
Filmmaker Robert Greenwald is using WOM as he takes on Wal-Mart with a new film. He's screening his movie in churches and inviting visitors to his web site to download it and hold screenings of their own. Screenings also are...
Why WOM Works: eMarketer's CEO Speaks Out Read the full story Marketing Open Source Software Read the full story...
Hispanics tend to be more passionate about brands they like, or dislike, than non-Hispanics, reports a study from the Strategic Research Institute. Hispanics are more likely than others to stop shopping at stores where they feel they are treated rudely....
Esquire magazine has invited fans to write a song with noted performer John Mayer. Mayer posted lyrics he wrote recently on the Esquire site and asked aspiring writers to provide music. Winners will be posted on the Esquire site where...
Word of mouth efforts targeting viewers were a major part of TV networks marketing efforts as the new season began this fall. NBC set up 1000 house parties attracting 5300 people across the country for its The Biggest Loser show...
The new film 'Serenity' is using word of mouth to become a hit, taking in more than $10 million in its first weekend of release at the start of October. Rather than rely on a big ad campaign ala the...
Only 7% of CEO's are blogging and only 18% plan to start in the next two years. Those are the results of a joint survey conducted by PR Week and Burston-Marsteller. Even though many CEO's are not blogging themselves, they...
Yahoo! has enhanced its online shopping sites with new word of mouth tools that lets customers more easily communicate with each other. New to the site are Pick Lists -- a list of favorites items that consumers can compile. Taking...
With so many holiday season fundraising efforts, it can be difficult for any individual group's message to be heard. Keep A Child Alive, a non-profit that works to bring AIDS medicines to Africa. The organization released a benefit single on...
At the BlogOn 2005 Social Media Summit, Randall McAdory, manager of business intelligence and interactive marketing for DaimlerChrysler, shared tips on the impact of social media on marketing. * Learn what influencers are saying about you. DaimlerChrysler sought out the...
WOMMA has launched a mix of brand new content aimed at teaching the best ways to do ethical word of mouth marketing. Entitled Word of Mouth Basic Training (WOMBAT), the new "how-to" series rolls together a blog, RSS feeds, podcasts,...
David Teten, Nitron Advisors David Teten is a serial entrepreneur who builds businesses that leverage social software. He is CEO of Nitron Advisors, an independent research firm that provides hedge funds, venture capitalists, and other institutional investors with direct access...
Amazing! More than 230 companies have now joined WOMMA in just over a year. Thank you to everyone for their support! New members include: iKarma, The Coca-Cola Company, Citi Cards, Wells Fargo, Squad, buySAFE, Integrasco, Amway, InterMedia Survey, Cercone Brown...
WOMBAT Update: Why You Need to Attend If you've been asking, "Where can I learn how to do word of mouth marketing?" then the search is over. WOMMA's Word of Mouth Basic Training (WOMBAT) conference is coming up on January...
Pulitzers Open to Online Journalism Read the full story Word of Mouth Generates $3.3 Billion for Restaurants Read the full story (free registration required)...
Predicting which TV shows will succeed and which will fail used to be extremely difficult. New research services that measure online buzz, including those from WOMMA members BuzzMetrics and Brandimensions, reversed that trend by tracking conversations in online chat rooms,...
Predicting which TV shows will succeed and which will fail used to be extremely difficult. New research services that measure online buzz, including those from WOMMA members BuzzMetrics and Brandimensions, reversed that trend by tracking conversations in online chat rooms,...
Google generated a swirl of buzz in October when they invited their business partners to a partner event that was closed to the public. The reality is that these partner events, or client summits as they are sometimes referred, can...
It's hard to get people to talk about ice cream, so Edy's went a different route. In a promotion called Random Scoops of Sweetness, Edy's Ice Cream is inviting individuals to submit stories about friends who have helped someone in...
You know you've "made it" when you make The Onion. The publication recently ran a satire on stealth marketing, featuring a fictional teenager going to ridiculous extremes to praise a fictional drink called Mountain Dew True Blue. The headline: "I'd...
Buzz-worthy Internships Job #W102 Develop your business skills and make valuable contacts while learning about the amazing impact of word of mouth marketing. WOMMA represents the leading companies at the cutting edge of buzz, viral, and creative word of mouth...
12 companies have recently become new WOMMA members, including: Bazaarvoice, CascadaMobile, Legacy for Life, CoffeeCup Software, Strategic Marketing Solutions, coBRANDiT, TaskPort, Holganic Marketing, Converseon, ZiG, Grapevine Marketing & Promotion, These Days We thank everyone for their support!...
JAMBO!* Need another reason to attend WOMMA's Word of Mouth Basic Training (WOMBAT) conference? Here's one: we're taking over Animal Kingdom! All WOMMA members and conference attendees are invited to attend a magnificent feast on the first night of the...
WOMMA was recently invited by the Federal Trade Commission (FTC) to provide a detailed briefing on ethical word of mouth marketing. The WOMMA delegation flew to Washington D.C., and over the course of several hours, laid out an in-depth and...
Be one of the first to read Fred Reichheld's upcoming book "The Ultimate Question". Chapter 1 is now available as a free download at the WOMMA web site. "The Ultimate Question" centers around one key question: "Would you recommend us...
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