Fans Crack Up Over Foundation Repair Mascot
People will talk about interesting products and services, even if they're not always from "cool" companies.
After St. Louis-based Crack Team created a cute mascot called Mr. Happy Crack, WOM spread almost instantly. Fans started posting photos on Flickr. The cute icon was written up by the Wall Street Journal and even mentioned by Jay Leno on "The Tonight Show."
Crack Team doesn't manufacture tech gadgets or have anything to do with Paris Hilton. It's a foundation repair business. That's right. The company fixes leaky basements.
And in the interest of full disclosure, a package arrived in the WOMMA mailbox last week with a plethora of Mr. Happy Crack memorabilia. A handwritten note was included: "The Crack Team corporate policy dictates that if you say nice things about us online, we will send you some stuff."
More info:
http://www.mrhappycrack.com
