Filmmaker Uses Viral Effort Against Wal-Mart
Filmmaker Robert Greenwald is using WOM as he takes on Wal-Mart with a new film. He's screening his movie in churches and inviting visitors to his web site to download it and hold screenings of their own. Screenings also are being held at colleges and community centers. Hollywood studios had passed on distributing the film to theaters.
Greenwald's site also asks visitors to email friends and become active in his anti-Wal-Mart efforts. His movie, Wal-Mart: The High Cost of Low Price talks about the giant retailer's impact on small towns.
More info:
http://www.walmartmovie.com/help.php
