Hispanics Can Be Passionate Advocates
Hispanics tend to be more passionate about brands they like, or dislike, than non-Hispanics, reports a study from Ipsos. Hispanics are more likely than others to stop shopping at stores where they feel they are treated rudely. They're also 34% more likely to talk about how they stopped using a brand because they weren't delighted with it.
Source: Ipsos Loyalty, "Ipsos 2005 Survey".
