King Kong Roars to Life in Viral Game
Creating a fun game for people to play is one method to get people talking. All too often, though, the games don't include any sort of feature to let people spread the word quickly about it. To promote the new King Kong movie opening in December, Inbox Digital created a cute Mario-like video game called "King Kong Jump". Not only is the game cute and fun, but easy-to-use WOM tools are built in, too. Players are invited to tell a friend or even start a league with others.
More info:
http://www.kingkongjump.com
