Maker's Mark Distillery Serves Up WOM
Marker's Mark Distillery of Loretto, Kentucky took something as traditional as bourbon whiskey and built a community around it. The distillery invited its customers to become "Ambassadors" and spread the word about its products. In return, the Ambassadors receive various goodies, including a limited edition DVD to give to friends, access to a private members-only web site, and more.
The distillery then makes its customers a part of the company itself (literally). Each Ambassador's name is engraved on a new barrel of Maker's Mark bourbon whiskey.
More info:
http://www.makersmark.com
