Only 7% of CEO's Blog
Only 7% of CEO's are blogging and only 18% plan to start in the next two years. Those are the results of a joint survey conducted by PR Week and Burston-Marsteller.
Even though many CEO's are not blogging themselves, they do still continue to value them as a mode of communication.
Other findings include:
* 47% called blogs useful for internal communications
* 59% called blogs useful for external communications
* 41% favor blogs for communicating news and ideas quickly
* 36% favor blogs for collecting feedback
Source: PR Week & Burston-Marsteller, "2005 PR Week/ Burson-Marsteller CEO Survey"
