Staples Ad Icon Morphs into WOM Tool
Staples has crafted a major advertising campaign around its Easy button, a symbol for the retailer's efforts to make shopping at its stores and on its website easy for customers.
Now the button is becoming a WOM vehicle as Staples has decided to sell Easy buttons that, when pushed, say: "That was easy."
More info:
http://www.adrants.com/2005/10/staples-sells-easy-button.php
