WOM Works in Getting the Fat Out
Mypetfat.com has used a variety of WOM techniques to sell more than three tons of its product across the U.S. and in 15 other countries.
The site sells replicas of fat along with dieting tips. Founder Jay Jacobs has given away free copies of a book available on the site to drum up interest. He's also taken 100 pounds of his mypetfat to Times Square in his mypetfat wagon, taking pictures of people with the fat and gathering their email addresses in return.
More info:
http://www.mypetfat.com
