Skip to Content | Skip to Navigation
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Creating a positive customer experience through top-notch service has become a key way to generate word of mouth. In his new book, Don Peppers of Peppers & Rogers Group has proposed a new metric called Return on Customer (ROC) to...
On December 19, WOMMA was invited by the Federal Trade Commission (FTC) to brief top staff members on word of mouth marketing. The FTC and WOMMA both agreed to identify ways to work together cooperatively while ensuring that high ethical...
A new study conducted by Chadwick Martin Bailey revealed some interesting data on the power of advocacy in the travel and hospitality industry. * 27% of the U.S. population chose to visit restaurants solely based upon the recommendation of an...
Two of the top independent research analysts on word of mouth have left their positions to work for private research firms. Jupiter Research's Gary Stein recently joined BuzzMetrics and Forrester's Jim Nail has recently joined Cymfony. For a young sector...
Word of mouth is the most influential form of media in making a purchase decision. That's the key finding in the Simultaneous Media Usage Survey recently conducted by BIGresearch. The study signals a marked shift in approach as marketers look...
Pamela Parker: The Latest Word on Word of Mouth http://www.clickz.com/experts/brand/buzz/print.php/3577281 Sun Microsystems: Blogging Helped Us Rebuild Reputation http://navigator.bacons.com/CURRENT/flip_side_of_blogging.asp Yvonne DiVita: Interview with Andy Sernovitz http://www.lipsticking.com/2005/12/smart_man_onlin_1.html...
Job: CLICK (San Francisco, CA) is seeking a CEO to help launch the company. CLICK is a vibrant community where individuals will be able to aggregate personal, social, and business networks all in one place. Minimum 5-10 years executive experience,...
Social networking is taking off and community sites like MySpace, Facebook, and Tickle are becoming hotspots for younger consumers to learn, talk, and share information about products and entertainment. comScore recently surveyed the social networking landscape as a way of...
Social networking is taking off and community sites like MySpace, Facebook, and Tickle are becoming hotspots for younger consumers to learn, talk, and share information about products and entertainment. comScore recently surveyed the social networking landscape as a way of...
BzzAgent has announced that it raised $13.75 million in its first round of institutional funding co-led by General Catalyst Partners and IDG Ventures Boston. BzzAgent, a WOMMA founding member, has over 100 clients including Anheuser-Busch, Cadbury Schweppes, Levi's, and Ralph...
Volkswagen recently unveiled a new slogan for its Polo car. The slogan -- "built to protect" -- appears to be a direct response to a fake ad that became a minor viral sensation last year. The fake clip juxtaposed the...
Guy Kawasaki knows evangelism. Not only is he credited with popularizing it as an early word of mouth technique in the mid-80's, but he even spoke about it at the inaugural WOMMA conference last March. When Guy recently started blogging,...
Fred Reichheld Author, "The Ultimate Question" Fred Reichheld is a Director Emeritus of Bain & Company, and in January 1999 was elected the firm's first Bain Fellow. Mr. Reichheld joined Bain in 1977 and was elected to the partnership in...
Ed Keller, former Roper CEO and co-author of the book "The Influentials", has launched a new research firm called Keller Fay Group. The company will offer syndicated and customized research, with a particular focus on measuring offline conversations and word...
Andy Sernovitz: Word of Mouth Marketing in Five Easy Steps http://www.marketingprofs.com/6/sernovitz1.asp Jim Nail: BzzAgent Raises $14 Mil - A Call to Arms! http://blog.cymfony.com/2006/01/bzzagent_raises.html Ben McConnell: The word of mouth bubble http://customerevangelists.typepad.com/blog/2006/01/the_beginning_o.html...
For most people, whether or not someone is affiliated with a marketing organization does not matter as long as the affiliation is disclosed. That's the key finding in a study on disclosure and organized word of mouth programs conducted by...
For most people, whether or not someone is affiliated with a marketing organization does not matter as long as the affiliation is disclosed. That's the key finding in a study on disclosure and organized word of mouth programs conducted by...
Communications firm Conkling, Fiskum & McCormick is launching a new specialized division called me2u Marketing. Aimed at both consumer and business to business, the firm's focus is on providing word of mouth research and marketing services. Although many PR and...
Bazaarvoice, a new firm that that provides managed word of mouth technology, services, and analysis, has announced it has hired WOM expert Sam Decker away from computermaker Dell. Decker, who had worked on Dell's word of mouth team, had also...
In a major re-alignment of the WOM measurement marketplace, BuzzMetrics has announced that it will acquire Intelliseek. VNU, which purchased BuzzMetrics in September 2005 and also owns AC Nielsen and Nielsen Media Research, will be the majority shareholder. The merged...
Are you attending WOMMA's Word of Mouth Basic Training conference (WOMBAT) and looking for a place to track all that's being written and posted? Are you unable to attend and still want to follow along? If the answer is yes...
© 2005-2008 Word of Mouth Marketing Association. All Rights Reserved.
The WOMMA Word
