Advocates Influence Travel Industry Spending
A new study conducted by Chadwick Martin Bailey revealed some interesting data on the power of advocacy in the travel and hospitality industry.
* 27% of the U.S. population chose to visit restaurants solely based upon the recommendation of an advocate.
* 4% of the population chose a cruise line based upon the recommendation of an advocate.
* Average spend per restaurant visit: $50
* Average spend per cruise: $3000
* Advocacy drove more than $12.8 billion in purchase decisions in these two categories alone.
