Briefly
Andy Sernovitz: Word of Mouth Marketing in Five Easy Steps
http://www.marketingprofs.com/6/sernovitz1.asp
Jim Nail: BzzAgent Raises $14 Mil - A Call to Arms!
http://blog.cymfony.com/2006/01/bzzagent_raises.html
Ben McConnell: The word of mouth bubble
http://customerevangelists.typepad.com/blog/2006/01/the_beginning_o.html
