BzzAgent Nets $13.75 Million in VC Funding and Why it's Important
BzzAgent has announced that it raised $13.75 million in its first round of institutional funding co-led by General Catalyst Partners and IDG Ventures Boston. BzzAgent, a WOMMA founding member, has over 100 clients including Anheuser-Busch, Cadbury Schweppes, Levi's, and Ralph Lauren.
As an endorsement of the industry, the news is definitely a good sign. With two high-profile VC firms investing in a leading word of mouth company like BzzAgent, there is now clear evidence that the field is growing in importance and is now firmly a part of the mainstream marketing mix.
More info:
http://www.bzzagent.com
