Influentials Pioneer Keller Launches New Firm
Ed Keller, former Roper CEO and co-author of the book "The Influentials", has launched a new research firm called Keller Fay Group. The company will offer syndicated and customized research, with a particular focus on measuring offline conversations and word of mouth. StarcomMediaVest Group will be its first client. Brad Fay, also formerly of Roper, has joined the firm as its Chief Operating Officer.
Keller rose to prominence with the publication of "The Influentials" in 2003. The book, which Keller will discuss with co-author Jon Berry at WOMMA's Word of Mouth Basic Training conference, offered key insights and data on how small groups of people can have a disproportionately high influence on trends and conversations.
More info:
http://www.kellerfay.com
