Star Analysts Jump to WOM Research Firms
Two of the top independent research analysts on word of mouth have left their positions to work for private research firms. Jupiter Research's Gary Stein recently joined BuzzMetrics and Forrester's Jim Nail has recently joined Cymfony.
For a young sector like word of mouth to already have major analyst coverage is a very good sign. It means that word of mouth is a legitimate arm of the marketing industry. The big question now is who will be the next generation of star analysts?
More info:
http://www.buzzmetrics.com/about/Stein_Joins_BZM.htm
http://www.cymfony.com/nws_pr_story.asp?docid=20051207_28504.html
