The WOMMA WordBriefly
Cory Treffiletti: Truth in User-Generated Content Read the full story 1to1: Evangelists -- The Value of Zeal Read the full story PR's Second Chance Read the full story...
WOM Jobs & Changes
Job: Fleishman-Hillard (St. Louis, MO) is seeking experienced grassroots professionals for multiple positions out of its St. Louis office. Candidates must have 3-5 years experience in online and/or offline grassroots communication. Online position requires thorough understanding of consumer generated media...
New Book Details the Six Pillars of Blogging
In their new book "Naked Conversations", Robert Scoble and Shel Israel discuss at length what sets blogging apart form all other media. Originally published on their own blog, they call this list Blogging's Six Pillars. 1. Publishable -- Anyone can...
P&G Launches Influential Mom Network
Procter & Gamble has launched a new service called Vocalpoint that aims to build a network of influential moms. The new program is similar in scope to P&G's other WOM network, Tremor. In exchange for receiving product samples, advance product...
Old-School Viral: Free Postcards and Stationery
Remember when hotels used to give out free postcards and stationery? It was an amazing way to get guests to tell their friends all about where they stayed. Other marketers have stepped forward with a modern twist on this proven...
WOMBAT Conference: News Roundup and Media Coverage
Over two days in January at Disney's Coronado Springs Resort, 450 attendees and 70+ speakers came together to share practical, hands-on advice on word of mouth marketing at WOMMA's Word of Mouth Basic Training Conference. Featuring 16 case studies and...
Briefly
Gary Stein: WOM Helps Create "More Compelling Marketing" Read the full story Why Employee Evangelists Should Come First Read the full story Isobar Acquires Ammo Marketing Read the full story...
Research: Study Finds WOM Big Influence on Car Purchase
When it comes to gathering information on vehicles, nearly half of all perspective car buyers rely on word of mouth as a key influencer. According to a new Harris Interactive poll, 52 percent of consumers said they relied on recommendations...
Study Finds WOM Big Influence on Car Purchase
When it comes to gathering information on vehicles, nearly half of all perspective car buyers rely on word of mouth as a key influencer. According to a new Harris Interactive poll, 52 percent of consumers said they relied on recommendations...
BMW Launches Audio Story Podcast Series
Podcasts have become popular as ways of generating word of mouth because they are cheap, portable, and are a hot topic of conversation. Fundamentally, they are really people or brands telling stories. BMW is taking that literally. The automaker has...
TV Show Invites Viewers to Write "Fanisode"
Producers for the Showtime series "The L Word" are bringing new meaning to the term "interactive TV". The show is actually inviting fans to help write an upcoming episode. The way it works is simple -- producers solicit a new...
Travel Review Sites Fight Stealth Marketers
As online review sites have become big influencers on consumer travel planning, some hotels and resorts have reacted by posting fake recommendations that unfairly boost their ratings. The good news is that most sites are starting to police themselves, recognizing...
Amazing new opportunities at WOMMA -- we're hiring!
WOMMA is hiring! All-new opportunities have now been posted. Click the individual titles for job descriptions and instructions on how to apply. Director of Membership Reporter/Writer Office Manager Pass it on: http://womma.org/jobs...
WOM Jobs & Changes
Jobs: Bazaarvoice (Austin, TX) is hiring for several positions, including a Sales Director and Product Manager, Web/Interactive Marketing. Both positions are based in Austin. Full details are available at http://www.bazaarvoice.com/jobs.html. Jobs: Higher One (New Haven, CT) is hiring a Consumer...
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Influential Blogger Steve Rubel Joins Edelman http://www.micropersuasion.com/2006/02/im_joining_the_.html Alan Chapell on Word of Mouth and Disclosure http://www.imediaconnection.com/content/8085.asp Bazaarvoice: Bad profits and word of mouth http://bazaarblog.typepad.com/blog/2006/02/bad_profits_and.html...
Research: Measuring the Impact of Word of Mouth
In a new white paper on BtoB word of mouth marketing, The Phelon Group has outlined three key strategies crucial for measuring the impact of word of mouth programs: * Measure and promote "Return on Reference" -- Determine the impact...
Measuring the Impact of Word of Mouth
In a new white paper on BtoB word of mouth marketing, The Phelon Group has outlined three key strategies crucial for measuring the impact of word of mouth programs: * Measure and promote "Return on Reference" -- Determine the impact...
BzzAgent Launches New Word of Mouth Channel
BzzAgent recently launched a new word of mouth "channel" that will allow markers to work directly with the company's 130,000 volunteer agents. Up to now, BzzAgent has acted as an intermediary by operating programs and granting access on its clients'...
Track Online WOM by Following the News
One simple way to track online word of mouth is to continually monitor the top stories people forward from news sites. These are the stories that inspire much of the conversation that takes place online. Many big news sites like...
Ethics: FTC "Encouraged" by WOMMA Ethics Code
Lydia Parnes, Director of the Federal Trade Commission's Bureau of Consumer Protection, recently highlighted WOMMA's efforts to promote strong ethical guidelines for the industry. "As I understand it, the Word of Mouth Marketing Association has issued draft ethical conduct guidelines...
