BMW Launches Audio Story Podcast Series
Podcasts have become popular as ways of generating word of mouth because they are cheap, portable, and are a hot topic of conversation. Fundamentally, they are really people or brands telling stories. BMW is taking that literally. The automaker has recruited best-selling authors to write stories featuring BMW cars as part of the plot. Each of the stories are then recorded as audio books and subsequently released as podcasts.
More info:
http://www.bmwaudiobooks.com
http://sedans.autoblog.com/2006/02/06/bmw-enters-world-of-podcasting
