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Briefly

Influential Blogger Steve Rubel Joins Edelman
http://www.micropersuasion.com/2006/02/im_joining_the_.html

Alan Chapell on Word of Mouth and Disclosure
http://www.imediaconnection.com/content/8085.asp

Bazaarvoice: Bad profits and word of mouth
http://bazaarblog.typepad.com/blog/2006/02/bad_profits_and.html