New Book Details the Six Pillars of Blogging
In their new book "Naked Conversations", Robert Scoble and Shel Israel discuss at length what sets blogging apart form all other media. Originally published on their own blog, they call this list Blogging's Six Pillars.
1. Publishable -- Anyone can blog. It's cheap and every posting goes global.
2. Findable -- Every search engine recognizes blogs, putting them right at the top with other search results.
3. Social -- Blogs enable consumers to share stories, messages, and information with one another. It's inherently social.
4. Viral -- New topics and information spread viral with extraordinary speed.
5. Syndicatable -- New syndication technologies like RSS makes blog content instantly portable.
6. Linkable -- Links weave together unlimited networks of blogs together. One blogger has access to millions of others almost instantly.
More info:
http://redcouch.typepad.com/weblog/2005/05/chapter_2_why_b.html
