Old-School Viral: Free Postcards and Stationery
Remember when hotels used to give out free postcards and stationery? It was an amazing way to get guests to tell their friends all about where they stayed. Other marketers have stepped forward with a modern twist on this proven word of mouth technique. Starbucks, for example, paid to have free postcards included in magazines RedEnvelope.com takes it a step further. The high-end e-tailer will actually send a classy thank you note to the recipient for them to spread the word even further.
More info:
http://www.theredcup.com
