P&G Launches Influential Mom Network
Procter & Gamble has launched a new service called Vocalpoint that aims to build a network of influential moms. The new program is similar in scope to P&G's other WOM network, Tremor. In exchange for receiving product samples, advance product information and discounts, individual mothers will be asked to share their opinions, fill out surveys, and participate in new product trials. The expectation is that these influential moms will talk about the products with their friends and families.
More info:
http://moms.vocalpoint.com
