Travel Review Sites Fight Stealth Marketers
As online review sites have become big influencers on consumer travel planning, some hotels and resorts have reacted by posting fake recommendations that unfairly boost their ratings. The good news is that most sites are starting to police themselves, recognizing that these unauthorized stealth marketers damage their integrity. We8there.com and HotelShark.com, for instance, monitor and scrutinize every recommendation before it's posted. The biggest site, TripAdvisor.com, designed a top-secret algorithm to analyze and weed out fraudulent posts.
