WOMBAT Conference: News Roundup and Media Coverage
Over two days in January at Disney's Coronado Springs Resort, 450 attendees and 70+ speakers came together to share practical, hands-on advice on word of mouth marketing at WOMMA's Word of Mouth Basic Training Conference. Featuring 16 case studies and 16 how-to sessions, the event was a resounding success!
News from the conference
* Thomas Pahl of the Federal Trade Commission spoke on a morning panel and gave a positive assessment of WOMMA's work promoting strong industry ethics.
http://womma.org/wombat/blog/2006/01/day_1_washingto.html
* Northeastern University professor Walter Carl unveiled new research demonstrating the importance of disclosure in WOM campaigns.
http://womma.org/pages/2006/01/research_new_re.htm
* Several new WOM companies officially launched and several high-profile industry players used the conference to announce their new jobs.
http://womma.org/pages/2006/01/bazaarvoice_hir.htm
http://womma.org/pages/2006/01/influentials_pi.htm
Post-conference coverage
Media coverage was quite intense.
* New York Times -- "At times, the conference could have been mistaken for a religious convention."
http://womma.org/wombat/blog/2006/01/womma_conferenc.html
* Advertising Age -- "WOMMA has brought responsibility and ethics to the oldest marketing channel, just as its renaissance was in danger of being co-opted by those stealth marketers who would deceive the public."
http://womma.org/wombat/blog/2006/01/huge_wombat_sto.html
* Find a huge roundup of links at:
http://womma.org/wombat/wrapup.htm
