The WOMMA WordBriefly
Washington Post: Blog Buzz Helps Companies Catch Trends in the Making Read the full story WOM Hits Fashion Week Read the full story Top 25 Most Influential Business Bloggers Read the full story...
WOM Jobs & Changes
Job: ElectricArtists (New York, NY) is seeking an Account Executive. Online marketing industry experience required. The position is based out of the company's New York office. More details available at http://www.electricartists.com. >> Make a new hire? Have an open WOM,...
Research: Only 13% Know what "Podcasting" Means
Podcasting and RSS feeds have become popular tools for marketers looking to spread word of mouth, but they still have a way to go before reaching the mainstream. A study from Pew Internet & American Life showed that only 13%...
Only 13% Know what "Podcasting" Means
Podcasting and RSS feeds have become popular tools for marketers looking to spread word of mouth, but they still have a way to go before reaching the mainstream. A study from Pew Internet & American Life Project showed that only...
Datamonitor: 7 Ways WOM Helps Attract New Customers
Word of mouth can be a "useful approach" for attracting new customers. That's the word from Daniel Bone, Customer Insight Analyst for Datamonitor. Bone elaborated with seven reasons why word of mouth works: 1. Reduces decision uncertainty 2. More trustworthy...
WOM Experts Talk about Dealing with Negative Buzz
While marketers seek ways to use word of mouth marketing to generate good buzz, they must also be prepared and equipped to deal with the negative as well. That was a point raised by Jim Nail of Cymfony and Pete...
Major Brands Ask Consumers to Create New TV Ads
User-generated content, which has become a large part of all online-based media, is moving offline. Three major brands -- Sony, Toyota, and L'oreal -- have agreed to ask consumers to create their commercials instead of the typical route of having...
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BuzzMetrics-Intelliseek Merger Complete Read the full story CarSpace Social Networking Site Launches Read the full story...
Ethics: How Far Would You Go to Get People Talking?
A recent article in the Village Voice explored grassroots word of mouth marketing in the music business to promote new bands. Even as the article exposed harmful anti-consumer stealth marketing tactics, several marketers (all quoted anonymously) basically gave a virtual...
Research: Customer Reviews Really Do Impact Sales
Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight. That's the key finding of a study conducted by the Center for Customer Insights at the Yale School of Management....
Customer Reviews Really Do Impact Sales
Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight. That's the key finding of a study conducted by the Center for Customer Insights at the Yale School of Management....
Ring! Ring! Galloway Launches Buzz-O-Phone
As tools for collecting consumer sentiment grow more sophisticated, blogger Matt Galloway is experimenting with a decidedly retro method -- the telephone. Galloway recently launched Buzz-O-Phone, a free service that invites people to share their opinions "with a few hundred...
Mark Your Calendar -- Announcing "WOM Wednesdays"
Introducing WOM Wednesdays, a new series of in-depth weekly teleconferences where leading experts teach practical word of mouth tactics and techniques. Each session will cover an important word of mouth subject such as blogs, customer evangelists, ethical best practices, viral...
Lunch Invitation for Chicago WOMMA Members
The Word of Mouth Marketing Association Presents: Members' Meal #1 Chicago -- March 15, 2006 http://www.womma.org/chicago We'd like to invite our Chicago-area WOMMA members for an informal member lunch. There will be NO speakers, NO panels -- just a chance...
WOM Wednesday Teleconference Recap -- Jackie Huba, Creating Customer Evangelists
On WOM Wednesday #1, WOMMA hosted Jackie Huba, co-author of "Creating Customer Evangelists." During her teleconference, Jackie talked about the customers who become outspoken "evangelists" for your organization when they are truly thrilled about their experience with your product or...
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Marianne Richmond: Monkeys confirm influencer importance Read the full story Gary Stein joins Ammo Marketing Read the full story Download free preview of new book on consumer experiences Read the full story...
Internal Microsoft iPod Parody Goes Viral
While homegrown iPod ads have become commonplace, it is safe to say nobody expected Microsoft to produce one. But sure enough, a parody clip from Microsoft about runaway iPod packaging recently went viral. The only problem was that it was...
Research: 64% of Shoppers Listen to Negative WOM
64% -- more than half -- of all shoppers will never shop at a store again after hearing a friend's negative experience. That's the key finding of the Customer Dissatisfaction Survey from the Verde Group, Consumer Contact, and the Baker...
Jack Trout on Word of Mouth
Marketing guru Jack Trout recently posted an article on Forbes.com entitled "Is Word of Mouth All It's Cracked Up To Be?" The article generated a significant amount of buzz throughout the blogosphere. Here is a sampling of the responses. Original...
WOM Jobs & Changes
Jobs: MotiveQuest (Evanston, IL) seeks a Director of Research to manage and direct its word of mouth tracking team. Responsibilities include collection and analysis of online conversations. The company is also hiring a Senior Analyst and Analyst. Interested parties should...
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Beck Ag Com on Word of Mouth Marketing in Agriculture http://www.agrimarketing.com/show_story.php?id=38278 Jim Nail: New York Times Gets Stealth Marketing Wrong http://blog.cymfony.com/2006/03/ny_times_gets_s.html iMedia: Why You Can't Ignore CGM http://www.imediaconnection.com/content/8233.asp...
Social Bookmarking Expands Beyond News
Stylehive is a new social bookmarking community that aims to do for shopping and products what Digg and Newsvine have done for news. The site invites people to share links and opinions with each other about new products. By providing...
Survey: Small Business Prefers Word of Mouth
More than half of small businesses prefer recommendations passed on by consumers to each other to be more effective than paid advertising. That's the key finding of the latest Wells Fargo/Gallup Small Business survey. With fewer resources, the survey confirmed...
Small Business Prefers Word of Mouth
More than half of small businesses prefer recommendations passed on by consumers to each other to be more effective than paid advertising. That's the key finding of the latest Wells Fargo/Gallup Small Business survey. With fewer resources, the survey confirmed...
Is Word of Mouth the Real Secret to Netflix?
While much attention has been paid to how Netflix's simple business model changed the video rental business, one unheralded feature could be the real reason for its success: recommendations. The site not only allows subscribers to rate the movies they...
WOM Wednesday Teleconference Recap -- CEO Blogger Richard Edelman and GM's FastLane Blog Team
For WOM Wednesday #2, WOMMA hosted a teleconference featuring two of the most impressive examples of top corporate officers blogging the right way -- GM Vice Chairman Bob Lutz's FastLane blog and Edelman CEO Richard Edelman's Speak Up blog. The...
WOM Wednesday Teleconference Recap -- Countering Negative Buzz
For WOM Wednesday #3, WOMMA hosted a teleconference featuring two of the leading commentators on countering negative buzz -- Jim Nail, Chief Strategy & Marketing Officer for Cymfony and Pete Blackshaw, Chief Marketing Officer for Nielsen BuzzMetrics. Both spoke about...
