WOM Experts Talk about Dealing with Negative Buzz
While marketers seek ways to use word of mouth marketing to generate good buzz, they must also be prepared and equipped to deal with the negative as well. That was a point raised by Jim Nail of Cymfony and Pete Blackshaw of Nielsen BuzzMetrics at the Search Engine Strategies conference. Strategies for dealing with negative buzz mentioned included reaching out directly to influencers who discuss the offending topic and provide them with real information that speaks to their concerns. The key is to get engaged early and not let the conversation continue unaddressed.
