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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
For WOM Wednesday #4, WOMMA hosted a teleconference featuring two experts who have planned, created, and executed actual viral marketing campaigns -- Mark Kingdon, CEO of Organic, and Virginia Miracle, Online Advertising Manager and Head of Word of Mouth for...
WOMMA Councils help shape the future of the industry! All members are invited to participate on a Council. Here's what's coming up: --> Research Conference Work Group: April 7, 11am ET Start planning the 2006 Measuring Word of Mouth Conference....
15 more companies have joined WOMMA: Microsoft, General Motors, Flaum Partners, Resource Interactive, Myers Publishing, Laguens Hamburger Kully Klose, Virgin Mobile, 1000heads, A&E Television Network, MediaSolutions, Communispace, e-Storm, drillTEAM Media, Scharbo and Company, General Mills We thank everyone for their...
Job: Dow Jones (South Brunswick, NJ) is seeking a Marketing Manager for Promotions and Buzz Marketing to create online and offline promotions using buzz marketing techniques to drive subscriber acquisition and usage of its various media properties. Information on how...
Fast Company: Word of mouth is the real deal Read the full story Washington Post: Steve Rubel Q&A on word of mouth Read the full story...
When it comes to spreading word of mouth, offline communication still far outweighs the Internet. In a study from GfK NOP, face-to-face contact was cited by 80% of general consumers as the main way they give recommendations to each other....
When it comes to spreading word of mouth, offline communication still far outweighs the Internet. In a study from GfK NOP, face-to-face contact was cited by 80% of general consumers as the main way they give recommendations to each other....
If you have a group of passionate fans -- like European football (soccer to the Yanks) has always inspired -- then it makes sense to create an online social network to connect them together. Nike and Google have teamed up...
Convincing the boss or client to plan and implement a word of mouth strategy sometimes takes extra persuasion. Gary Spangler, eBusiness Manager for DuPont, shared his own tips for making the business case for WOM: * Define your WOM target(s)...
FOR IMMEDIATE RELEASE WORD OF MOUTH MARKETING SPEAKERS BUREAU TO CONNECT EVENT PLANNERS WITH TOP EXPERTS CHICAGO, April 3, 2006 -- The Word of Mouth Marketing Association (WOMMA) has launched a new Speakers Bureau that matches the best speakers on...
Job: Motorola (Chicago, IL) is seeking a Web Marketing/Buzz/PR Marketing Lead to be the online counterpart to its Event and PR/Buzz marketing teams, with emphasis on driving global online experiences. To apply, go to http://www.motorola.com/careers and see job #45950. >>...
Alloy Acquires Sconex High School Social Networking Site Read the full story Podcast: Jack Trout Talks WOM with "Buzz Evangelists" Read the full story 1000heads: Is Viral Dead? Read the full story...
Book clubs have traditionally offered people a chance to find others with like-minded literary interests. But with the rise of online social networking, Bertelsmann subsidiary DirectGroup is attempting to transform its traditional book club business. The company is the early...
Instead of merely reporting the cancellation of TV shows failing in the ratings, USA Today is giving fans a voice to help save them. For nine years, the newspaper has been running a "Save our Shows" poll every spring where...
"Altar Boyz", an Off-Broadway musical about a fictional boy band in the vein of N'Sync and the Backstreet Boys, has become an unexpected hit. The show's success is thanks in no small part to a growing fan base of self-proclaimed...
Thanks to SEAN GLASS of Higher One for talking up WOM and WOMMA in his presentation at the National Association of Campus Card Users ... Sean also went the extra mile and passed out copies of fellow WOMMA member GREG...
Even more companies have joined WOMMA. Welcome to: * Cramer-Krasselt * ADD Wiser * GSG Entertainment * BlueLine Grassroots * Britt Allcroft Productions * RealTravel We thank everyone for their support!...
Don't forget to sign up for the WOMMA Speakers Bureau. All WOMMA members get first crack at the best gigs. If you're a SPEAKER, it's a great way to get featured at major international conferences, corporate events, influential trade shows,...
WORD OF MOUTH WEDNESDAYS Every Wednesday at noon EST >> Special event -- This teleconference is now free! This Wednesday, April 19 "WOM Ethics: A Practical Guide to Doing it Right" Call 512-225-3050, enter passcode 772541# Walter Carl, Professor, Northeastern...
Upcoming Council Meeting Schedule --> Ethics Task Force: April 17, 2pm ET Building a foundation for an ethical, prosperous WOM industry. Participation by invitation only. --> NEW: Women & WOM Council: April 21, 12pm ET Join this open discussion group...
Last year, WOMMA's Research and Metrics Council produced a "Measuring Word of Mouth, Volume 1" -- a hugely successful 225-page book featuring 30 papers and articles on the latest trends in WOM research. It's still selling more than a year...
Announcing a great new benefit of membership -- the WOMMA Job Board. We're matching the best and brightest minds in word of mouth marketing with the companies leading this amazing new field. No other job board exists specifically for word...
The WOMMA Job Board matches the best and brightest minds in word of mouth marketing with companies that are leading this amazing new field. No other jobs site exclusively features word of mouth marketing positions. This week's featured word of...
Derek Powazek: Death to "User-Generated Content" Read the full story San Francisco Chronicle: Social News Sites Rank Buzz Read the full story. Joel Cere: Intro to the World of Mash-Ups Read the full story...
Nearly half (42%) of consumers will click on an email containing to find online video content and 29% will "occasionally" spread the word about a video they saw. Those are some of the key findings in a new report from...
Nearly half (42%) of consumers will click on an email containing to find online video content and 29% will "occasionally" spread the word about a video they saw. Those are some of the key findings in a new report from...
As advertising becomes more pervasive in video games, one developer is trying a different course. MindArk, the company behind multiplayer online role-playing game Project Entropia, has taken in-game advertising a step further by allowing users to create their own ads....
"Snakes on a Plane" has the kind of pre-release buzz that most studios would pay millions for. The movie doesn't even hit theaters until August 18 and yet it has already spawned a passionate grassroots community of fans. Not only...
In a major milestone for the word of mouth industry, DuPont has become the first Fortune 100 marketer to require its employees and vendors worldwide to follow WOMMA's Code of Ethics. Issued in a statement from the company's Senior Vice...
DuPont Endorses Word of Mouth Standards: Raises Ethics Bar for U.S. Industry WOMMA to Move Forward Aggressively with Ethics Fight CHICAGO, April 18, 2006 -- DuPont's recent decision to endorse the Word of Mouth Marketing Association's (WOMMA) Code of Ethics,...
For WOM Wednesday #5, WOMMA hosted a teleconference on one of the most vital topics in word of mouth marketing: WOM ethics. The program featured Walter Carl of Northeastern University, Gary Spangler of DuPont, and Andy Sernovitz of WOMMA talking...
--> Research Book Work Group: April 24, 1pm ET Looking at topics submitted for the "Measuring Word of Mouth, Volume 2" book. Email editor@womma.org if you want to get involved. --> Brand Marketers Council: April 24, 2pm ET Noted author...
--> WOMMA Teleconference: May 3, 12pm ET "Blogs and Brands" Register at: http://womma.org/telecon.htm --> Marketing without Advertising: May 18-19, Barcelona WOMMA members save EU100 --> INBOX: May 31-June 1, San Jose WOMMA members save $1006 --> WOMMA Teleconference: June 7,...
Last week, we announced a great new benefit of membership -- the WOMMA Job Board. This is the only job board that exists specifically for word of mouth marketing positions. All WOMMA members get a free posting each month. Non-members...
Five more companies have joined WOMMA. Welcome to: * 92nd Street Y * Jack Morton Worldwide * Thomas Nelson Publishers * Intellext * Hachette Filipacchi Media We thank everyone for their support!...
Introducing another new WOMMA member benefit -- the Member Directory. Free for all members, you can now add your company's contact information, logo, and full description of what you do. By providing this kind of information, members now have another...
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