Convincing the Boss to Launch a WOM Campaign
Convincing the boss or client to plan and implement a word of mouth strategy sometimes takes extra persuasion. Gary Spangler, eBusiness Manager for DuPont, shared his own tips for making the business case for WOM:
* Define your WOM target(s) -- Defining the target to reach the right audience and measure the results.
* Develop a black ops "quick start" campaign -- Start with something small and measurable.
* Sell WOM Internally -- Declare yourself the expert, pilot ideas online first, and create a steering committee.
* Enlist experts -- Look to an expert for advice and experience, but be sure to tailor any proposals for your company.
More info:
http://www.marketingsherpa.com/sample.cfm?contentID=3220
