USA Today Enlists Fans to Save TV Shows
Instead of merely reporting the cancellation of TV shows failing in the ratings, USA Today is giving fans a voice to help save them. For nine years, the newspaper has been running a "Save our Shows" poll every spring where fans are asked to clip a coupon and mail in their picks for programs that should be saved.
While there's no guarantee that the networks will listen, the poll does give them a chance to make decisions more informed by actual consumer sentiment. It also serves as a reminder on how newspapers can serve as a megaphone for grassroots word of mouth.
Learn more (and vote to save "Scrubs")
