WOM Answers Off-Broadway Show's Prayers
"Altar Boyz", an Off-Broadway musical about a fictional boy band in the vein of N'Sync and the Backstreet Boys, has become an unexpected hit. The show's success is thanks in no small part to a growing fan base of self-proclaimed "altarholics" who have filled online forums and blogs with unabashed raves for the show. A community web site -- run by WOMMA member Affinitive -- keeps the fan base charged up with rewards for spreading the buzz and even hosted an "Altarholics Appreciation Day" event. The whole thing works because it gives excited fans something to talk about and the tools that make it easy to spread the word.
More info:
http://theater2.nytimes.com/2006/04/04/arts/music/04alta.html
