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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
WORD OF MOUTH WEDNESDAYS Wednesdays at noon EST >> Next call is TOMORROW, May 3: "Blogs and Brands" Jason Woodmansee, TaylorMade-adidas Golf Pinny Gniwisch, Ice.com * Connecting directly with your customers * Managing comments (both positive and negative) * Writing...
Word of Mouth Basic Training 2 June 20-21, 2006 -- Hilton San Francisco A WOMMA Conference ----------------------------------- LEARN TO GET PEOPLE TALKING! THE BIGGEST WORD OF MOUTH EVENT EVER Master the Art of Word of Mouth, Viral, Buzz and Blog...
The new WOMMA Job Board exclusively features word of mouth marketing positions. If you're looking for a job or looking to hire, this is the best place for open WOM, viral, and buzz marketing jobs. All WOMMA members get a...
Qtags: Mobile Phones as Socializing Tool Read the full story Anil Dash: How to keep blogs from scaring people Read the full story United Online Acquires MyPoints Read the full story...
Word of mouth is a key influencer for new parents when making the decision on which digital camera to purchase. According to a report from Madison Direct Marketing, 15% of consumers indicated a referral from a friend or word of...
Word of mouth is a key influencer for new parents when making the decision on which digital camera to purchase. According to a report from Madison Direct Marketing, 15% of consumers indicated a referral from a friend or word of...
If you want to know what consumers are thinking of your brand, find a community of fans and listen to what they have to say. Without any prompting from Honda, fans of the automaker's Civic Si in Toronto formed the...
Faced with a need to recruit more volunteers to participate in clinical drug trials, the medical research community are turning to word of mouth to help aid their efforts. Indiana University researchers, for instance, reached out to influencers like local...
As social networking sites pop up all over the Web to serve niche communities, reputation management will become a more vital issue. Communities thrive when their members can trust that information being shared with each other is trustworthy and credible....
For WOM Wednesday #6, WOMMA hosted a teleconference featuring two marketers that have created blogs to enhance their brands -- Jason Woodmansee of Taylormade-adidas Golf and Pinny Gniwisch of Ice.com. Both gave the inside story on how they have connected...
WOMBAT 2 isn't just an event -- it's a mission and a movement. Put YOUR company's name front and center in the middle of it all. * Reach all the big players in word of mouth -- major brands, agencies,...
Speaking slots are still available for the WOMBAT 2 Conference. Here's what we're looking for: * In-depth case studies * Step-by-step how-to's * Real brands * Solid data and results Please note that vendor presentations are unlikely to be selected...
WOMMA's Word of Mouth Basic Training 2 Conference June 20-21, 2006 | Hilton San Francisco http://womma.org/wombat2 Facts: * Consumers are in control. * They're ignoring traditional ads. * Happy customers are your best advertisers. The Solution: * Come and learn...
Several weeks ago, WOMMA announced plans to hold its first election to seat a new Board of Directors. The response was simply amazing! Nearly 40 individuals stepped forward and we gratefully appreciate their efforts. All were extraordinary people and very...
HorsePigCow: The economics of goody goody two shoes Read the full story Informative: Participate in the Consumer Conversation Read the full story Modern Marketing: What is Open Source Marketing? Read the full story...
Word of mouth can have a direct impact on a company's bottom line. That's the key finding in an October 2005 paper by the London School of Economics and Political Science and the Listening Company. Poll data from UK-based consumers...
It looks like Filofax is planning an ad campaign in hopes of breathing new life into the brand. Why not turn to a WOM strategy instead? The company can rejuvenate the brand by joining the conversation. Enter "lifehacker" and "GTD"...
Word of mouth isn't always about marketing a product or service. Recent protests over immigration reform in several major U.S. cities rallied hundreds of thousands of people for marches and demonstrations. Organizers of the protest in the Seattle area, for...
Many small businesses are looking to word of mouth as a way of generating more sales. Steve Neid of Pizza Free could be a poster child for WOM success. When entrepreneur Steve Neid created a fat-free pizza, he didn't find...
For WOM Wednesday #7, WOMMA hosted a teleconference featuring two WOM experts that effectively use word of mouth for their non-profits and to spread the word about their causes. First, Marc Sirkin from the Leukemia & Lymphoma Society talked about...
BtoB Online: Measuring the Grapevine Read the full story Consumers to Write a MasterCard ad? Priceless. Read the full story Mary Hodder: Maturing of the Blogosphere Read the full story...
Eighty-nine percent of Internet users share content via email, according to a Sharpe Partners study on viral marketing, and they do it often. More than half (63%) shared content at least once a week, and 25% shared almost daily. Ranked...
Eighty-nine percent of Internet users share content via email, according to a Sharpe Partners study on viral marketing, and they do it often. More than half (63%) shared content at least once a week, and 25% shared almost daily. Ranked...
Here's a new WOM buzzword: "communal shopping." A recent study from Yahoo! referred to the term in which consumers share knowledge, product reviews, and coupons to help others make purchasing decisions. Yahoo's study showed 25% of consumers have posted reviews...
MySpace pioneered the use of social networking sites to build buzz about a band. MVine is a new social networking site that takes it a step further. Not only does the site feature new music, but it signs the bands...
A basic tenet of word of mouth is that you need to have a product or service worth talking about. What do you do if your product or service isn't all that remarkable? Hadrian's Wall faced a similar dilemma when...
Dr. Andrea Wojnicki Rotman School of Management University of Toronto Professor Andrea Wojnicki is a member of the marketing faculty at the Rotman School of Management, University of Toronto. She earned her doctorate in Marketing from Harvard Business School and...
For WOM Wednesday #8, WOMMA hosted a teleconference with two experts with long experience seeding products. Both talked about how they direct some campaigns toward getting products into the hands of key influencers, while others are sent to the general...
Tired of the same conference routine with the same speakers who say the same things? When was the last time you went to a conference where you came back truly INSPIRED? People love WOMMA events because they are anything *but*...
>> MEETINGS Need to reserve a suite for on-site meetings? Space is going quickly, so we need to hear from you. Contact us right away so we can be sure to reserve your space. >> PRESS WOMBAT is the biggest...
Be a sponsor of WOMBAT 2 and put your name front and center at the biggest word of mouth marketing event ever. You'll reach the key decision-makers from all the big players in word of mouth -- major brands, agencies,...
WORD OF MOUTH WEDNESDAYS Wednesdays at noon EST >> Next call: Wednesday, May 24: "WOM and Agencies" Dan Buczaczer, VP, Director, Denuo Jamie Tedford, SVP, Marketing & Media Innovation, Arnold Special Guest Moderator: Jonah Bloom, Executive Editor, Advertising Age *...
Even more companies have joined WOMMA. Welcome to: * CNET Networks * Heureka * Envision EMI * Arment Dietrich * ExactTarget We thank everyone for their support! View WOMMA Member Directory...
WOMMA was well-represented at the Beyond Blogging 2006 roundtable in Washington, DC. ED KELLER of Keller Fay Group was the keynote speaker, with PETE BLACKSHAW of Nielsen BuzzMetrics participating on the panel. The entire event itself was presented by member...
Ft. Lauderdale Sun-Sentinel: Referrals Helping to Spread WOM Learn more Beyond Blogging Conference Recap Learn more Target Marketing Tipline: Andy Sernovitz on Word of Mouth Learn more...
Online word of mouth tools like viral email and blogs may get all the press attention, but real consumer-to-consumer communication still primarily happens offline. According to the April TalkTrack survey from Keller Fay Group, 92% of word of mouth conversations...
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