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Bringing Trust and Credibility to Online Communities

As social networking sites pop up all over the Web to serve niche communities, reputation management will become a more vital issue. Communities thrive when their members can trust that information being shared with each other is trustworthy and credible.

New online community Fixya, for instance, lets users share tech support tips and information with each other. Taking it a step further than a standard online forum, the site features tools that let users rate the credibility each other's advice and recommendations.

"Verifiable WOM". You heard it here first.

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