WOM Wednesday Teleconference Recap -- Blogs and Brands
For WOM Wednesday #6, WOMMA hosted a teleconference featuring two marketers that have created blogs to enhance their brands -- Jason Woodmansee of Taylormade-adidas Golf and Pinny Gniwisch of Ice.com. Both gave the inside story on how they have connected with their customers in direct conversation. Jason and Pinny also talked about some of the lessons they've learned along the way, including how to moderate comments and how to make your content relevant.
Featured speakers:
Jason Woodmansee, Manager, Global eMarketing, Taylormade-adidas Golf
Pinny Gniwisch, Founder and EVP, Marketing, Ice.com
Topics and URL's referenced during the call:
TaylorMade blogs
Ice.com blog
WebSideStory
Download handout (PDF downloads):
Jason Woodmansee presentation
Register to sign up for upcoming WOM Wednesday Teleconferences:
http://www.womma.org/telecon.htm
