Most Searched Products don't Equal Most Bought
Back when I was at Jupiter, we did some research on the composition of search engine results pages (SERPs to the cool kids) for the most valuable brands. The result was that just over 25% of the results on the first page were consumer generated. Pretty powerful, especially when you consider the range of opinions that can show up in CGM.
ComScore has a report out talking about the most searched vs. the most purchased cell phones online. Ends up that trendy cellphones get the most searches. But the most purchased? The low-end ones, the ones generally given away for free.
That certainly makes sense: people seek out informatiomn on products that are unique or interesting. The basic products don't really require very much discussion at all. It's one more bit of evidence that says word of mouth happens around products that have evolved past commodity status.
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word of mouth, i know how it works and that coumpanies give away their products so the people they give them to kan brag about them to their friends. How can i get my hands on one or two of those free products because i dont have alot of money but my friends do and they will probably go and buy those products.