Release: WOMMA Launches Definitive Site Devoted to Word of Mouth Research and Measurement
FOR IMMEDIATE RELEASE
PRESS CONTACT
Michael Rubin, Director of Content and Programs
Word of Mouth Marketing Association
312-335-0035
editor@womma.org
http://www.womma.org
WOMMA LAUNCHES DEFINITIVE SITE DEVOTED
TO WORD OF MOUTH RESEARCH AND MEASUREMENT
Experts contribute to new research blog and newsletter
CHICAGO, June 5, 2006 -- The Word of Mouth Marketing Association (WOMMA) has launched the first site devoted solely to the field of word of mouth (WOM) research. Featuring a new blog and email newsletter, the WOM Research site is the definitive resource for both marketers and academics seeking the latest information on word of mouth measurement and metrics. Everything can be found at http://www.womma.org/research.
The new site features new content designed to help introduce WOM research to a wider audience. In addition to the latest research reports, surveys, and data, the WOM Research blog also features original contributions from leading academics and market research experts such as Idil Cakim of Burson-Marsteller, Laurent Flores of crmmetrix, Ed Keller of Keller Fay Group, Dina Mayzlin of the Yale School of Management, Gary Stein of AMMO Marketing, and more.
In addition to the blog, the companion email newsletter delivers the latest data on measurement and metrics. To subscribe, go to http://www.womma.org/newsletters.htm.
"We finally have tools and metrics to be able to measure consumer sentiment both online and off," said Ed Keller, CEO of Keller Fay Group and Co-Chair of the WOMMA Research and Metrics Council. "Everyone is hungry for more data and insight in order to learn how word of mouth really works, and better understand how to become a part of the consumer conversation."
WOMMA Conference to Feature WOM Research
In addition to the new WOM Research site, WOMMA has also announced the Word of Mouth Basic Training 2 Conference to be held on June 20-21 in San Francisco. Measurement and research will form a significant part of the agenda, with research experts on hand from BIGresearch, Biz360, Informative, Keller Fay Group, Millward Brown, MotiveQuest, Starcom, VoodooVox, and Umbria. More details can be found at http://www.womma.org/wombat2.
WOM Research Resources Essential
As word of mouth marketing has continued to explode into the mainstream marketing mix, the demand for new resources and data has become essential. According to eMarketer, 43% of all marketers will incorporate word of mouth into their marketing programs in 2006.
The blog and newsletter builds on and supports the work begun by WOMMA's Research and Metrics Council, the pioneering group which has laid the groundwork for the growing field of WOM research. In just over one year, the Council published a 225-page book of papers on the topic, established a set of common terms and definitions, and held the first Measuring Word of Mouth conference.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 275 corporate members. Learn about WOMMA at http://www.womma.org.
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