Walter Carl (and Others) on Negative & Positive WOM
Just wanted to point out a discussion going on over at Walter Carl's blog. Dr. Carl's original post was on the balance between positive and negative WOM online (vs. off). CGM Guru Pete Blackshaw chimed in and the discussion is one of the most valuable ones I've seen.
I've got a comment in there as well; I'll let that stand as my commentary, so that discussions happen in one place. But this is a thread worth exploring.
