Grasroots WOM Helps Community Take Out the Trash
How do you get local citizens interested in a project of vital interest to their community? Residents of Pollokshields, a Glasgow-area neighborhood, used word of mouth to organize a grassroots campaign to clear clutter, garbage, and litter from its community. Volunteers organized an event called Proud of Pollokshields, met with other local civic groups to secure their involvement, and encouraged participants to tell their friends and family about it as well.
At its first clean-up event, organizers were happily surprised by the 100 people who showed up and collected 14 tons of garbage. So much positive goodwill was spread that Proud of Pollokshields has become an annual event.
