Nokia Asks Bloggers to Talk about New Phone
Nokia Canada was looking for a way to get people talking about a new camera phone, so it worked with Toronto-based Matchstick to recruit 90 bloggers in Toronto and Vancouver. Similar to a blogger outreach program conducted in the US by Sprint, the bloggers were asked to write about the phone if they used it.
Where some brands have expressed concern over the lack of control, Nokia's Mila Mironova believes the opposite. "We believe that it is one of the most honest forms of advertising out there. You can't control what they say."
