WOM Paves the Way for a Business to Grow
WOM works for many businesses, not just those selling "cool" products. Pavement maintenance firm J.B. Bostick has built a $30 billion business paving and repairing roads, and owner Jim Bostick attribute that growth largely to word of mouth. The company invests time and resources in finding and retaining its employees, turning them into unofficial evangelists by providing uniforms, well-maintained equipment, and a generous bonus system.
Great customer service has also been an effective marketing tool in of itself. "We work hard to always do quality work," Bostick said recently. "That leads to happy customers, which results in strong word of mouth advertising. That's how we've grown."
