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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
I recently read an article where the researcher implicitly assumed that consumers engage in WOM to persuade others that their opinion is correct. Based on others’ research as well as interviews I have conducted, this assumption may be flawed. Certainly,...
An article in the NY Times today talks about Web search queries and their repurcussions on privacy. What's really interesting about this unfolding story is the perception that our identities are easily revealed via our search history. The article discusses...
WOMMA's new headquarters is at: 312-853-4400 65 E. Wacker Place Suite 500 Chicago, IL 60601...
There's a new site called SellaBand. The concept is defiinitely interesting. Visitors to the site can browse through a number of musicians who have posted up their music (for free). If you like a particular artist, you can invest in...
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