Bob Garfield Sells Book -- and Writes It -- with WOM
"Advertising Age" columnist Bob Garfield is practicing what he preaches. In his 2005 article, "Inside the New World of Listenomics," Garfield analyzed the ways in which open-source technology and consumer-generated media are changing how companies build their brands. Now, Garfield is turning his open-source treatise into a book -- and he's writing it via his blog, with readers' help. In so doing, Garfield's not only getting help with his writing, he's also generating WOM about his book.
