Marketers: 81% Interested in WOM
When it comes to emerging media channels and techniques, the vast majority of marketers report interest in WOM, more than are interested in podcasts, RSS and even blogs, according to research released this summer by Epsilon in association with WOMMA member GfK NOP. The report examines contemporary marketing trends, which reveal a shift away from traditional advertising toward trackable media and, in particular, customer insight-based marketing.
