Bloggers: Without WOM, NBBC Will Fail
NBC's new online media affiliate, the National Broadband Company (NBBC), is trying to harness word of mouth -- and is failing, according to bloggers, who have been chiding the company for trying to limit and control customer distribution of content. "If we really want to compete with big aggregators like Yahoo! and Google, we need our video in as many places as possible," Randy Falco, president of NBC Universal, told The New York Times. But because NBBC forbids consumers from reposting their videos on their blogs, and will not accept user-generated content, bloggers such as Jeff Jarvis and Teresa Valdez Klein suggest the venture will likely fall flat. After all, you can't benefit from word of mouth without first enabling conversations.
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