Movies: MySpace's 'Black Carpet' Builds Early Buzz
MySpace is teaming up with filmmakers to build buzz around new movie releases -- before, not after, they hit theaters. Inspired, perhaps, by this summer's "Snakes on a Plane," which attracted a devout following in the blogosphere months prior to its release, MySpace has launched "The Black Carpet" to encourage word of mouth about upcoming releases among movie fans. The opt-in group will enable MySpace members to preview screenings of films in their area, empowering word of mouth online and offline by helping consumers who like to speculate about new movies actually see them.
