New Tool Helps Marketers Track WOM on Cell Phones
Cell phones can create word of mouth -- after all, they can take pictures, play music and even capture video -- so why shouldn't they also be able to track it? Well, now they can thanks to new technology that can translate viral marketing tools for use on cell phones. Via a new type of digitized system, cell phones will be able to collect detailed information on data transmission -- including the time and reach of distribution -- and convert it into numerical figures for analysis. The resulting stats will no doubt prove useful for word of mouth marketers, who will be able to harness the information to create more effective -- and more mobile -- WOM campaigns.
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Japan Corporate News Network
