QVC: Employees Can Spread WOM, Too
QVC has announced a winner in its inaugural Qforce contest, which was conceived of early this year when the company decided employees could create word of mouth for its brand just as well as consumers could. More than 725 employees entered the contest, charged with building buzz around their employer by gaining media coverage while wearing a Qforce t-shirt. The winning brand ambassador was Bern Gallagher, who created a belly-flop contest to raise funds for Cure Autism Now that was promoted in local and national media, as well as through viral video outlets. The Qforce contest is a reminder that everyone -- not just customers -- is capable of talking up your brand.
