Small Businesses: How to Use WOM
In a recent article, The Wall Street Journal made a unique departure from the standard small business how-to -- things like how to buy advertising and how to finance growth -- and printed tips for generating buzz.
Simple suggestions, from sources such as WOMMA members Ed Keller of Keller Fay Group, Steve Rubel of Edelman and Mark Hughes of Buzzmarketing, include:
* Starting a company blog and syndicating it online via an RSS feed
* Joining online discussion groups
* Registering with the local portions of popular search engines
* Creating and distributing your own media, including newsletters and podcasts
* Building ambassador and loyalty programs to foster word of mouth among consumers offline
* Partnering with non-competing vendors in order to build local, word-of-mouth-worthy relationships
Learn more:
Wall Street Journal
