Verizon 'Wakes Up' to WOM with Customer Feedback Blog
Verizon Communications has announced plans to launch a blog by year's end to create an "all issues on the table" dialogue with its customers. The blog will be staffed with a 24-hour response team, according to Verizon's senior vice president of marketing and brand management, Jerri DeVard. At last month's MIXX Conference in New York, DeVard said that her company had been "asleep at the wheel a bit" with regards to online marketing and social networking. She added that personalization and experimentation will continue to drive Verizon's marketing efforts going forward.
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